Central Market, Lajpat Nagar · Since 1997
Ladies' lingerie, kids' essentials, nightwear, men's innerwear, and accessories — trusted brands, expert advice, 30 years in Central Market, Lajpat Nagar.
Five sections. Everything your family needs.
01
Bras, panties, shapewear, bralettes and sports bras. Enamor, Amante, Triumph, Wacoal, Jockey and more.
See range →02
Newborn essentials, baby basics, and casual wear for children 0–14 years. Jhablas, vests, swaddles and more.
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Night suits, nighties, co-ord sets, maternity wear and bridal nightwear. Sweet Dreams, Leisures & Moods, Boom.
See range →04
Vests, trunks, briefs, night suits and separates. Jockey, XYXX, VIP, Benetton, US Polo and more.
See range →05
Towels, handkerchiefs, clutches, scrunchies and toys — imported picks for ladies, gents and kids.
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Message us on WhatsApp with the product, your size, and quantity. We'll confirm availability and arrange pickup or delivery.
Available Mon–Sun · 10:30 AM – 9:00 PM
Our story
Ivy Choice began in Central Market, Lajpat Nagar with one idea — that every person deserves to walk out of a store feeling good about what they bought. A women-led business, built not on advertising but on listening. Three decades later, that hasn't changed.
Read our full storyIvy Choice is a family innerwear and clothing store in Central Market, Lajpat Nagar 2, New Delhi — 110024, near KFC. We carry a complete range of ladies' undergarments including bras, panties, shapewear and sports bras; ladies' nightwear, nighties and night suits; kids' wear from newborns to 14 years including jhablas, vests, bloomers and swaddles; and men's innerwear including banian, sando, ganji, trunks and night suits. We stock leading brands such as Enamor, Amante, Triumph, Wacoal, Jockey, XYXX, VIP, Sweet Dreams, Leisures & Moods and more. Our innerwear store in Lajpat Nagar is open 7 days a week, 10:30 AM to 9:00 PM. Visit us for expert sizing help and bra fitting, or message us on WhatsApp for delivery across Delhi.